Influencer Marketing Portfolio | Scopic https://scopicsoftware.com/service/influencer-marketing/ New Website Wed, 07 Jul 2021 10:26:34 +0000 en-US hourly 1 https://scopicsoftware.com/wp-content/uploads/2020/03/cropped-Scopic-Icon-32x32.png Influencer Marketing Portfolio | Scopic https://scopicsoftware.com/service/influencer-marketing/ 32 32 RecipeIQ https://scopicsoftware.com/portfolio/marketing/recipeiq/ https://scopicsoftware.com/portfolio/marketing/recipeiq/#respond Sat, 27 Jul 2019 15:07:57 +0000 https://scopicsoftware.com/?post_type=project&p=28450 The Recipe Analyzer App That Encourages Healthy Eating By Calculating Nutrients

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RecipeIQ

The App That Encourages Us to Live Healthier Lives

Check Nutritional Facts. Eat Better. Feel Better.

The Healthy Eating Challenge

Maintaining a healthy balanced diet is tricky. It’s a challenge faced everyday, especially for anyone following a specific diet or aiming to reach their nutritional goals.

Even if we decide to cook at home, do we know what we’re putting in our bodies?

Deciding to read healthy recipes online, cooking and then sharing them with family is not enough. There are many factors that contribute to the amount of nutrients every individual needs. Our age, gender, lifestyle and routine impacts the quantity of supplements we should intake each day. We are unique and so our diet should be too.

It’s too much of a hassle to break down a recipe, check the nutritional value of every single ingredient, add everything together and get the answers we’re seeking. With so many examples of health apps, there has to be an easier way

The Vision Behind the App

Inspired by this idea of facilitating healthy eating, the RecipeIQ app was created with healthy eating in mind. On a mission to make it easier for people to eat and feel better, the app’s founder aimed to create a solution that would provide the answers to people’s biggest healthy eating challenges. 

He needed mobile application development services and wanted to create a mobile app that anyone could use to count their nutritional intake, take control of what they eat and make more responsible decisions. So he worked with Scopic to build an app that lets users calculate the nutritional information of any recipe – online or offline. 

The Scopic Solution

RecipeIQ joined forces with Scopic to build, design and market this nutrition calculator app for iOS and Android users. When marketing the RecipeIQ app, our creative specialists began with a strategy that involved activities such as:
Targeted App Store Optimization
Creative Social Media Marketing
Smart Search Engine Optimization
Native-English Copywriting
Strategic Influencer Marketing
Optimized Google Ad Campaigns
We then continued working with RecipeIQ to boost their number of downloads, and create a community of healthy eaters. Today, we continuously work hard to improve RecipeIQ’s user experience, as well as grow their audience through our guest blogging and influencer marketing services.

Skills Involved:

App Store OptimizationCopywritingGoogle AdsInfluencer MarketingInstagram MarketingLanding Page CreationLead GenerationMedia OutreachSEO (Search Engine Optimization)Social Media MarketingVideo ProductionYouTube Marketing

Visit the Website

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]]> https://scopicsoftware.com/portfolio/marketing/recipeiq/feed/ 0 Scopic https://scopicsoftware.com/portfolio/marketing/scopic-3/ https://scopicsoftware.com/portfolio/marketing/scopic-3/#respond Thu, 27 Jun 2019 18:19:40 +0000 https://scopicsoftware.com/?post_type=project&p=27593 The Full Service Digital Marketing Agency Taking Your Company From 0 To Hero

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Scopic

The Full Service Digital Marketing Agency That’s Sharing Your Message with Your Online Audience.

From Research to Analysis. From Strategy to Branding – Your Company Promoted. Your Market Engaged.

The Digital Marketing Challenge

It’s no longer enough to just have an innovative company. You also need to introduce your brand to the online world and ensure your vision is captured by your target audience. It won’t matter how great your products and services are, or how professional and educational your content is, if you can’t share it with your potential customers on the right platforms, at the right time, using the right tools.

There are many online digital marketing agencies out there: most of them are great at what they do, but they lack technical backgrounds, and often take a lot of time to understand what your solutions are, or how they work.

Wouldn’t it be amazing to work with a digital marketing company that understands your brand well, knows how best to resonate with your audience and helps you create a powerful online presence?

The Vision Behind the Company

At Scopic we’ve been providing our customers with software development services for 14+ years. After helping clients create amazing software solutions, we decided to widen our expertise, gather a team of creative marketing professionals and make sure our valued customers reach their target markets. We wanted to ensure that every one of our client’s new and innovative products and services would be found and loved online. Scopic’s founder was on a mission to help his customers take their software solutions from 0 to success. And so he began selecting the best team of passionate and dedicated marketers from around the world. Today, at Scopic, we are able to transform the products we build for our clients, into solutions that people can’t live without.

Before we could help our clients as a digital marketing services company though, we had to showcase our expertise in the industry, demonstrate the impact our marketing services could have on small to mid-sized companies, and engage our potential customers. What better way to prove the power of our services, than by strengthening our own online presence!

The Scopic Solution

Today, our marketing specialists work on different initiatives to ensure our monthly marketing metrics and KPIs are met. Through the implementation of a multi-channel strategy, we are able to raise our brand awareness in the technology industry. Working hard to analyze and optimize our strategies on a regular basis, we continue to increase marketing ROI and drive more engagement online. Some of the activities we carry out include:
Strategic Media Outreach
Creative Social Media Marketing
Smart Search Engine Optimization
Responsive Design
Optimized Google Ad Campaigns
Native-English Copywriting
Sales-Driven Email Marketing
Attractive Landing Page Creation
And More!
Our internal marketing process begins at the research level to ensure we are always implementing up-to-date tactics and following best practices. This is followed by a strategizing and planning session where aspects such as the target audience, buyer journey, media outlets, content creation and promotion are taken into account. We then execute marketing strategies in a cohesive, timely and goal-oriented manner, to reach our desired target audience.

Skills Involved:

CopywritingEmail MarketingGoogle AdsInfluencer MarketingInstagram MarketingLanding Page CreationLead GenerationMedia OutreachSEO (Search Engine Optimization)Social Media Marketing

Visit the Website

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