Media Outreach Portfolio | Scopic https://scopicsoftware.com/service/media-outreach/ New Website Fri, 13 Oct 2023 22:21:23 +0000 en-US hourly 1 https://scopicsoftware.com/wp-content/uploads/2020/03/cropped-Scopic-Icon-32x32.png Media Outreach Portfolio | Scopic https://scopicsoftware.com/service/media-outreach/ 32 32 Humanist Beauty https://scopicsoftware.com/portfolio/marketing/humanist-beauty/ Wed, 30 Mar 2022 09:32:24 +0000 https://scopicsoftware.com/?post_type=project&p=47742 The post Humanist Beauty appeared first on Scopic.

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Humanist Beauty

Helping People Love Their Bodies Through Superior Cosmetics 

Cannabis-based, sustainably-sourced, and eco-friendly products

cannabis SEO and development services

The Challenge

The skincare industry is saturated with various products providing solutions for all types of skins, gender, age, no matter the budget. But there’s a big problem with cheap cosmetics – skincare product development often causes significant harm to the global environment. Even though many companies started paying more attention to corporate social responsibility, ecologists still claim that ingredients used to create beauty products are regularly tested on animals, and that plastic packaging causes an enormous impact on the environment.

The Vision

Humanist Beauty is a woman-minority-owned company offering a wide range of sustainably-sourced skincare products. The mission of the company is to produce high-quality skin products, while being as inclusive, conscientious, and in-tone with the environment as possible. They wanted to create a brand that shows strong care for their customers and our planet like our lives depend on it. The key plant-based ingredients in their products are CBD oil – vegan and certified cruelty-free. 

To make their brand voice heard by their target audience and increase the volume of sales Humanist Beauty was searching for a full-service digital marketing agency. So, they turned to Scopic to reach their goals. 

Vision of better CBD marketing services

The Scopic Solution

With the mission of promoting Humanist Beauty skincare products, Scopic’s talented designers and marketers created a landing page through Instapage with a unique and engaging design. After the landing page was created, our avid marketing gurus created Google Ads, Facebook, and TikTok ads campaigns for the brand. Scopic’s marketing team also brought Humanist Beauty into the spotlight through effective media outreach and affiliate marketing strategies. At last – we ensured the further engagement of interacted users with the help of successful email marketing campaigns. 

 

cross-platform cannabis marketing solution

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Gorilla Workout https://scopicsoftware.com/portfolio/web/gorilla-workout-website/ Sun, 22 Feb 2015 19:18:45 +0000 https://scopicsoftware.com/?post_type=project&p=30574 The Conversion Boosting Website Designed To Garner Strong Online Presence

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Gorilla Workout Website

The website that promotes an award-winning workout app

Fun and accessible exercises that maximize impact.

The Workout App Promotion Challenge 

The hectic routine of our lives has a habit of leaving our health in the shadows. In the meantime, people either expect to be at their fittest with minimal dedication, or they just give up. Going to the gym becomes “time-consuming”.

Even the mere idea of following exercise programs can make people feel exhausted! Between the millions of workout apps available and the infinite excuses people find to not exercise, fitness apps have their work cut out for them.

At the end of the day, getting in front of the desired audience and having them download the app is just as important as creating the actual tool.

The Vision Behind the App

The Gorilla Workout is an award-winning mobile fitness app for bodyweight exercise programs used by over 1,000,000 people worldwide. The app has been praised by Apple, CNN, Lifehacker, and top fitness blogs. And they are available on practically every device available: iPad, iWatch, and iOS devices, as well as Android tablets and phones.

Putting health above everything is a must and Gorilla app aims to encourage people to feel like their best self – from head to toe. In addition, they highlight the importance of how daily workout should be customized for each person’s fitness level and goals. As such, the Gorilla App team viewed Scopic as a perfect solution provider to transmit their vision through an engaging website.

The Scopic Solution

The Scopic team undertook the responsibility of representing this innovative app by building a website that conveys the main advantages of Gorilla Workout. It aims at raising their online presence with visuals that showcase the app’s engaging design, as well as rich copy that’s been optimized with targeted SEO keywords.
Following the website’s launch, Scopic’s marketing team brought it into the spotlight through regular social media outreach and user engagement, features on prominent review sites, and influencer partnerships.

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Gorilla Workout https://scopicsoftware.com/portfolio/marketing/gorilla-workout/ Thu, 27 Jun 2019 22:19:30 +0000 https://scopicsoftware.com/?post_type=project&p=27354 The Affordable Bodyweight Workout App Adding a Touch of Fun to Your Routine

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Gorilla Workout

A Workout App For the Ones Too Busy to Make It to The Gym

Get your heart rate up. Build strength. Shave pounds every day.

The Workout Challenge

Keeping to a steady and continuous workout routine does not come easy, because our busy lives take up most of our energy. Committing to going to the gym can be challenging, costly and time consuming. So many of us choose to try out a workout app instead but get tired of it quickly, because it doesn’t give us exactly what we’re looking for.

So the market needs an affordable, easy-to-use workout app that takes into consideration the specific needs of every user.

The Vision Behind the App

Gorilla Workout app was created with the aim of inspiring people to take control of their bodies and start living healthier lives. The founder envisioned an app that would motivate its users to commit to a workout routine and stick to it. The idea was to craft a simple mobile app with 4 main goals – to be affordable, fast, effective and fun. So they turned to Scopic to build a workout app that would change the way people approach their fitness routine.

The Scopic Solution

Gorilla Workout App started to work with Scopic’s full service digital marketing team to build, design and market this bodyweight workout app for iOS and Android users. Our specialists optimized the app’s presence on app stores by performing SEO and ASO. When marketing the app, our creative specialists began with a marketing strategy that involved activities such as:

Targeted App Store Optimization

Creative Social Media Marketing

Smart Search Engine Optimization

Native-English Copywriting

Strategic Media Outreach

Optimized Google Ad Campaigns

We then continued working with Gorilla Workout App to boost their number of downloads through our effective media outreach strategies. From social media to tech and fitness-focused media, our team ran many different initiatives that helped increase the app’s brand awareness and boost popularity.

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Origin Bathrooms https://scopicsoftware.com/portfolio/marketing/origin-bathrooms/ Tue, 30 Jul 2019 15:30:00 +0000 https://scopicsoftware.com/?post_type=project&p=28465 The Bathroom Renovation Company That Creates Custom Designs For Every Taste

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Origin Bathrooms

Making Your Custom Bathroom Design Dreams Come True

Where style and convenience meet in the form of custom design.

The Renovation Challenge

Designing the perfect bathroom does not come easy. To bring what you always dreamed about to life, it takes a lot of time and preparation. You’ll want to find the right team that:

  • Know the market from head to toe
  • Can assist you through the headache of renovation
  • Understands and captures your vision
  • Transform your ideas into reality

 And so, with these points in mind, Origin Bathroom was created.

 

The Vision Behind the Company

Origin Bathrooms came to life as a family business. With over 30 years of experience in the building industry, they decided to pool their skills together and build a company that would help people transform their ideas into real-life bathrooms. Origin Bathrooms’ core values include transparency, reliability and collaboration. They strive to provide high quality solutions that are tailored to each one of their client’s dreams. So they reached out to Scopic, a company that provides software development for manufacturing companies, to build a website that would transmit their message and increase their online presence.

The Scopic Solution

We provided our web design and development services, along with our digital marketing solutions to design, develop and promote a website that would inspire anyone thinking of renovating their bathroom. Visitors can now browse through the portfolio and blog sections to gather ideas, check out new trends and read interesting articles.

Our creative team of marketing experts have implement several key strategies to raise awareness and showcase the unique service that OB provides:

Creative Social Media Marketing

Smart Search Engine Optimization

Native-English Copywriting

Optimized Google Ad Campaigns

And more!

We continue to work with Origin Bathrooms to increase their web traffic and establish a strong online presence.

Skills Involved:

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RecipeIQ https://scopicsoftware.com/portfolio/marketing/recipeiq/ https://scopicsoftware.com/portfolio/marketing/recipeiq/#respond Sat, 27 Jul 2019 15:07:57 +0000 https://scopicsoftware.com/?post_type=project&p=28450 The Recipe Analyzer App That Encourages Healthy Eating By Calculating Nutrients

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RecipeIQ

The App That Encourages Us to Live Healthier Lives

Check Nutritional Facts. Eat Better. Feel Better.

The Healthy Eating Challenge

Maintaining a healthy balanced diet is tricky. It’s a challenge faced everyday, especially for anyone following a specific diet or aiming to reach their nutritional goals.

Even if we decide to cook at home, do we know what we’re putting in our bodies?

Deciding to read healthy recipes online, cooking and then sharing them with family is not enough. There are many factors that contribute to the amount of nutrients every individual needs. Our age, gender, lifestyle and routine impacts the quantity of supplements we should intake each day. We are unique and so our diet should be too.

It’s too much of a hassle to break down a recipe, check the nutritional value of every single ingredient, add everything together and get the answers we’re seeking. With so many examples of health apps, there has to be an easier way

The Vision Behind the App

Inspired by this idea of facilitating healthy eating, the RecipeIQ app was created with healthy eating in mind. On a mission to make it easier for people to eat and feel better, the app’s founder aimed to create a solution that would provide the answers to people’s biggest healthy eating challenges. 

He needed mobile application development services and wanted to create a mobile app that anyone could use to count their nutritional intake, take control of what they eat and make more responsible decisions. So he worked with Scopic to build an app that lets users calculate the nutritional information of any recipe – online or offline. 

The Scopic Solution

RecipeIQ joined forces with Scopic to build, design and market this nutrition calculator app for iOS and Android users. When marketing the RecipeIQ app, our creative specialists began with a strategy that involved activities such as:
Targeted App Store Optimization
Creative Social Media Marketing
Smart Search Engine Optimization
Native-English Copywriting
Strategic Influencer Marketing
Optimized Google Ad Campaigns
We then continued working with RecipeIQ to boost their number of downloads, and create a community of healthy eaters. Today, we continuously work hard to improve RecipeIQ’s user experience, as well as grow their audience through our guest blogging and influencer marketing services.

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Datability https://scopicsoftware.com/portfolio/marketing/databilty/ https://scopicsoftware.com/portfolio/marketing/databilty/#respond Thu, 27 Jun 2019 21:47:25 +0000 https://scopicsoftware.com/?post_type=project&p=27314 The Data Collection Platform That Enables A Personalized Approach to Education

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Datability

Helping Educators Keep Track of Student Goals, Behaviors, and Academic Performance

Simplified IEP data & student progress tracking.

The Data Collecting Challenge in Special Education

Every student is unique, which means the teaching approach should be tailored to their specific needs and learning styles. Yet educators don’t have enough time to give each student the individualized attention and support they really need. The challenge is often doubled when working with kids with learning difficulties, who are in need of a much more personalized learning experience. Manual data collection and reporting eats away at the amount of time educators can spend with their students to help them grow and learn.

So there’s a need for a tool that would take those manual tasks out of the equation and leave space for more important and impactful activities. growing your tribe and motivating them to reach their goals. But how can you ensure they follow your guidance outside of your fitness sessions?

The Vision Behind the Solution

After almost 20 years of experience working in the special education industry, Datability’s founder decided to create a tool that would solve this problem. He was hoping to improve student IEPs and facilitate better lesson planning through the use of efficient data collection, analysis and reporting. So he worked with Scopic to develop a data collection tool that would enable a more personalized approach to education for students with learning disabilities.

The Scopic Solution

Scopic, being a full service digital marketing agency, partnered with Datability to migrate their existing website from Squarespace to WordPress, as well as redesign its look and feel. What followed next was search engine optimization copy-edits throughout the entire website for better ranking and increased organic traffic. Some of the services we provided include:

Smart Media Outreach

Smart Search Engine Optimization

Native-English Copywriting

We then continued working with Datability to create informative blog posts on their website with the aim of educating their target audience about the importance of tailored learning experiences. Today, we continuously work with the company by putting our media outreach services to use with the goal of increasing brand awareness.

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Interview Focus https://scopicsoftware.com/portfolio/marketing/interviewfocus/ https://scopicsoftware.com/portfolio/marketing/interviewfocus/#respond Thu, 27 Jun 2019 21:16:10 +0000 https://scopicsoftware.com/?post_type=project&p=28707 The Face And Eye Tracking Software To Enhance Your Interview Skills

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InterviewFocus

The Platform that Helps You Ace Your Next Job Interview

Boost your confidence and strengthen your skills.

The Interview Challenge

Attending an interview for our dream job can be extremely intimidating. First, we worry too much, then our nerves break down. We might freeze, forget what words to use and fail to respond appropriately when asked challenging questions. Yet nailing our dream interview can lead to great things. If we prepare enough and learn the valuable skills that will best showcase our professional abilities, we can then use those skills to our advantage when it really counts the most.

But where can we acquire those skills?

The Vision Behind the Platform

Interview Focus came to life when its founder realized that by learning the right skills anyone could nail an interview. So he decided to create a platform where people could learn the skills needed to boost their confidence and be able to perform at their best. So he joined forces with Scopic to create cutting edge face and eye trachnick software which would help individuals understand the importance of developing their soft skills (contact, communication,​ ​enthusiasm), and succeed in nailing their dream job.

The Scopic Solution

Interview Focus collaborated with Scopic to build, design and market this new platform where people can master the right skills to impress in an interview. Our marketing experts worked on keyword research, off-page SEO, and website copywriting to increase traffic and rankings on search engines. Some of our further activities included:

Responsive Design

Creative Social Media Marketing

Smart Search Engine Optimization

Native-English Copywriting

Strategic Media Outreach

Optimized Google Ad Campaigns

We continued our partnership with InterviewFocus by executing a media outreach campaign and increasing the company’s brand awareness across multiple platforms. With our Google Ad campaigns and social media marketing services, we spread the word about Interview Focus and brought in a steady stream of highly qualified leads.

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Scopic https://scopicsoftware.com/portfolio/marketing/scopic-3/ https://scopicsoftware.com/portfolio/marketing/scopic-3/#respond Thu, 27 Jun 2019 18:19:40 +0000 https://scopicsoftware.com/?post_type=project&p=27593 The Full Service Digital Marketing Agency Taking Your Company From 0 To Hero

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Scopic

The Full Service Digital Marketing Agency That’s Sharing Your Message with Your Online Audience.

From Research to Analysis. From Strategy to Branding – Your Company Promoted. Your Market Engaged.

The Digital Marketing Challenge

It’s no longer enough to just have an innovative company. You also need to introduce your brand to the online world and ensure your vision is captured by your target audience. It won’t matter how great your products and services are, or how professional and educational your content is, if you can’t share it with your potential customers on the right platforms, at the right time, using the right tools.

There are many online digital marketing agencies out there: most of them are great at what they do, but they lack technical backgrounds, and often take a lot of time to understand what your solutions are, or how they work.

Wouldn’t it be amazing to work with a digital marketing company that understands your brand well, knows how best to resonate with your audience and helps you create a powerful online presence?

The Vision Behind the Company

At Scopic we’ve been providing our customers with software development services for 14+ years. After helping clients create amazing software solutions, we decided to widen our expertise, gather a team of creative marketing professionals and make sure our valued customers reach their target markets. We wanted to ensure that every one of our client’s new and innovative products and services would be found and loved online. Scopic’s founder was on a mission to help his customers take their software solutions from 0 to success. And so he began selecting the best team of passionate and dedicated marketers from around the world. Today, at Scopic, we are able to transform the products we build for our clients, into solutions that people can’t live without.

Before we could help our clients as a digital marketing services company though, we had to showcase our expertise in the industry, demonstrate the impact our marketing services could have on small to mid-sized companies, and engage our potential customers. What better way to prove the power of our services, than by strengthening our own online presence!

The Scopic Solution

Today, our marketing specialists work on different initiatives to ensure our monthly marketing metrics and KPIs are met. Through the implementation of a multi-channel strategy, we are able to raise our brand awareness in the technology industry. Working hard to analyze and optimize our strategies on a regular basis, we continue to increase marketing ROI and drive more engagement online. Some of the activities we carry out include:
Strategic Media Outreach
Creative Social Media Marketing
Smart Search Engine Optimization
Responsive Design
Optimized Google Ad Campaigns
Native-English Copywriting
Sales-Driven Email Marketing
Attractive Landing Page Creation
And More!
Our internal marketing process begins at the research level to ensure we are always implementing up-to-date tactics and following best practices. This is followed by a strategizing and planning session where aspects such as the target audience, buyer journey, media outlets, content creation and promotion are taken into account. We then execute marketing strategies in a cohesive, timely and goal-oriented manner, to reach our desired target audience.

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Interview Focus https://scopicsoftware.com/portfolio/web/interview-focus/ Mon, 05 Oct 2015 16:47:44 +0000 https://scopicsoftware.com/?post_type=project&p=22889 Equipping candidates with the skills they need to succeed in an interview.

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Interview Focus

Equipping candidates with the skills they need to succeed in an interview.

Find, prepare and nail the interview for your dream job.

The Challenge

The job market is competitive and trying to stand out in an interview when you’re up against many other candidates can be daunting. Because of this many job seekers are on the lookout for guidance and interview support. It is not always easy though, to  find the perfect place to improve and work upon critical skills that can make the difference between failing and nailing an interview.

The Vision

The creators of InterviewFocus know how challenging it can be to excel in an interview, so they aspired to share their knowledge and help people improve their interview skills. They wanted to create a web application full of useful resources and guidance, as well as increase engagement with their target audience and empower more individuals to get their dream jobs.
InterviewFocus vision

The Scopic Solution

InterviewFocus turned to Scopic to build their custom cloud-based web application platform. The app provides an innovative job interview simulation that includes 12-15 industry specific questions. Our team of web developers leveraged computer vision, real-time media streaming, speech recognition software, video processing and video chat room technology to provide users with a realistic interview experience. The application also offers an evaluation of the user’s soft skills based on their engagement level and speech rate.
We focused greatly on the system design and usability to exhibit unique software technology with a user-friendly interface. The InterviewFocus web application enables the buying and scheduling of one-on-one consultations, in order to gain more personalized feedback from a specialized coach. And to provide admin users with a detailed overview of all user communication channels, financial and statistical reports, and coupon functionalities, an administration panel was built into the system too.

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