Google Ads Portfolio | Scopic https://scopicsoftware.com/technology/google-ads/ New Website Fri, 13 Oct 2023 22:29:25 +0000 en-US hourly 1 https://scopicsoftware.com/wp-content/uploads/2020/03/cropped-Scopic-Icon-32x32.png Google Ads Portfolio | Scopic https://scopicsoftware.com/technology/google-ads/ 32 32 FanSpoKO Marketing https://scopicsoftware.com/portfolio/marketing/fanspoko-marketing/ Tue, 23 May 2023 09:53:00 +0000 https://scopicsoftware.com/?post_type=project&p=57410 The post FanSpoKO Marketing appeared first on Scopic.

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Fantasy Sports Knockout

A One-of-a-Kind Fantasy Sports Knockout Game

Have Fun, Compete, and Win Through User Contests and Site Games

The Challenge

In fantasy sports, players assemble virtual teams made up of proxies of real-life players. Imaginary teams compete based on the actual performance of the real players.

But don’t you wish you could take your fantasy game experience to the next level and combine it with the elements of a knockout pool?

Here’s where Fantasy Sports Knockout comes in.

The Vision  

Fantasy Sports Knockout is a fantasy league with a knockout pool – combining the best of both worlds to form a unique game like no other.  The platform allows you to pick a team you think will win. You can also choose your players, craft strategies, play with friends in user contests, and even participate in site games for real money.

The players can set a fantasy lineup as they would in daily or season-long fantasy. The lowest-scoring team(s) are eliminated until there’s just one winner left – just like in a knockout pool.

As Fantasy Sports Knockout wanted to provide a unique and meaningful fantasy sports experience for all sports fans, they partnered with Scopic to increase their outreach.

The Scopic Solution

To encourage more users to sign up for updates, Scopic created a landing page via Instapage. The landing page serves to increase sign-ups and interest in the platform before the full-fledged site is up.  

Our marketers drove traffic to the page through a Google Ads campaign. The campaign was designed to target American football and other sports enthusiasts. Additionally, the campaign achieved: 

  • A cost-per-click of $0.70 in just a month (compared to the average cost per click in Google Ads across Consumer Services of $0.81 per display). 
  • A very low cost per 1000 impressions (CPM) of $0.29 in just a month (compared to the average of $0.78 for the entertainment industry). 

Skills Involved:

Google AdsGoogle AnalyticsGoogle Tag ManagerInstapage
Conversion Rate OptimizationLanding Page CreationSEO (Search Engine Optimization)User Tracking Systems
Visit The Website

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]]> Language Dynamics Group https://scopicsoftware.com/portfolio/desktop/language-dynamics-group/ Wed, 15 Feb 2023 16:18:38 +0000 https://scopicsoftware.com/?post_type=project&p=51272 The post Language Dynamics Group appeared first on Scopic.

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Language Dynamics Group

Innovative Language Solutions for Academic Success  

Help Your Students Thrive with Language Dynamics Group

The Challenge

A staggering 60-80% of students do not meet grade level requirements when it comes to writing and reading comprehension. This is because most learning approaches don’t focus enough on language skills. But with the right language learning tools, students can improve their reading skills no matter what grade they’re in. Meet Language Dynamics Group. 

The Vision

Language Dynamics Group provides innovative assessments and other intervention methods to help educators address the academic needs of all their students. 

Through these various interactive, research-based solutions, educators can empower students to reach their full potential. The three main tools they provide are: 

  • Story Champs: This curriculum promotes academic language learning through different storytelling techniques introduced in a fun and entertaining way.   
  • Pearl Screener: This dyslexia and language assessment tool can help you predict future decoding and comprehension difficulty.   
  • Cubed Assessment: This tool assesses reading comprehension with high accuracy and provides automated scoring and real-time reports on student performance.  

The Scopic Solution

To increase brand awareness, Language Dynamics Group wanted to partner with a skilled full-service digital marketing agency. That’s how they found Scopic and voted us trust to market their product, so it reaches a wider audience. Our experts managed to run successfully various marketing campaigns, including email and social media marketing, Google Ads, and Amazon marketing. Apart from that, we managed the theme development of their WordPress site and set up products and payment options on the WooCommerce platform. 
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Skills Involved:

Amazon AdsGoogle AdsLAMP StackMailChimpWooCommerceWordPress
Website Development

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The post Language Dynamics Group appeared first on Scopic.

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