The Vision

Humanist Beauty is a woman-minority-owned company offering a wide range of sustainably-sourced skincare products. The mission of the company is to produce high-quality skin products, while being as inclusive, conscientious, and in-tone with the environment as possible. They wanted to create a brand that shows strong care for their customers and our planet like our lives depend on it. The key plant-based ingredients in their products are CBD oil – vegan and certified cruelty-free. 

To make their brand voice heard by their target audience and increase the volume of sales Humanist Beauty was searching for a full-service digital marketing agency. So, they turned to Scopic to reach their goals. 

The Vision

Language Dynamics Group provides innovative assessments and other intervention methods to help educators address the academic needs of all their students. 

Through these various interactive, research-based solutions, educators can empower students to reach their full potential. The three main tools they provide are: 

• Story Champs: This curriculum promotes academic language learning through different storytelling techniques introduced in a fun and entertaining way.   
• Pearl Screener: This dyslexia and language assessment tool can help you predict future decoding and comprehension difficulty.   
• Cubed Assessment: This tool assesses reading comprehension with high accuracy and provides automated scoring and real-time reports on student performance.  

The Vision Behind the App

The client behind WhatisHemp wanted to create a single landing page with comprehensive information about hemp products, their benefits and history. The client’s main goal was to start creating a community around the hemp industry, informing people about the new products made from hemp and the general benefits of this crop. Another main focus was on how to attract a large number of visitors that had never heard of the website before.