JobSiteCare
Transforming Workplace Injury Management
The Challenge
Navigating workplace injuries requires prompt, effective solutions. Traditional methods often fall short in providing quick, comprehensive care, leaving employers and insurance carriers seeking more efficient approaches to manage such incidents.
The Vision
JobSiteCare envisioned a system that leverages technology to offer round-the-clock, physician-led telemedicine services for workplace injuries across all industries. Their goal: to ensure injured workers receive immediate, effective medical care, streamlining the recovery process and facilitating a swift return to work.
The Scopic Solution
Collaborating on website development, SEO, and PPC campaigns, including LinkedIn Ads, JobSiteCare’s digital presence was revamped to reflect their innovative approach. Using technologies like AWS, WordPress, and Google Analytics, the project enhanced visibility and engagement, driving the message of a modernized injury management solution.
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]]>Humanist Beauty
Helping People Love Their Bodies Through Superior Cosmetics
Cannabis-based, sustainably-sourced, and eco-friendly products
The Challenge
The skincare industry is saturated with various products providing solutions for all types of skins, gender, age, no matter the budget. But there’s a big problem with cheap cosmetics – skincare product development often causes significant harm to the global environment. Even though many companies started paying more attention to corporate social responsibility, ecologists still claim that ingredients used to create beauty products are regularly tested on animals, and that plastic packaging causes an enormous impact on the environment.
The Vision
Humanist Beauty is a woman-minority-owned company offering a wide range of sustainably-sourced skincare products. The mission of the company is to produce high-quality skin products, while being as inclusive, conscientious, and in-tone with the environment as possible. They wanted to create a brand that shows strong care for their customers and our planet like our lives depend on it. The key plant-based ingredients in their products are CBD oil – vegan and certified cruelty-free.
To make their brand voice heard by their target audience and increase the volume of sales Humanist Beauty was searching for a full-service digital marketing agency. So, they turned to Scopic to reach their goals.
The Scopic Solution
With the mission of promoting Humanist Beauty skincare products, Scopic’s talented designers and marketers created a landing page through Instapage with a unique and engaging design. After the landing page was created, our avid marketing gurus created Google Ads, Facebook, and TikTok ads campaigns for the brand. Scopic’s marketing team also brought Humanist Beauty into the spotlight through effective media outreach and affiliate marketing strategies. At last – we ensured the further engagement of interacted users with the help of successful email marketing campaigns.
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]]>HighNote
Building the next generation of tools for modern real estate agents.
Purpose-built marketing software tailored to the real estate industry
The Challenge
Selling real estate is a tough job. Landing deals for high-quality real estate takes charisma, professionalism, and remarkable presentation. Engaging buyers effectively is one of the top priorities of any successful real estate agent. And any real estate agent needs a good presentation. But how can they make one that will stand out from the crowd?
The Vision
Founded by veteran real estate professionals, HighNote has a mission to provide marketing tools that ease the presentation part of any real estate deal. It combines the knowledge and experience of realtors with high-end design and top-tier marketing assets catered to the real estate sector. HighNote creators wanted to empower agents and brokerages to design unique professional real estate pitches and presentations that bring value.
In their search for a full-service marketing agency to optimize their website for the search engines and increase the user engagement of the app, they found Scopic.
The Scopic Solution
HighNote supports instant file and links embedding, and it allows you to add property documents, websites, videos, 3D walk-throughs, and many more assets directly into your presentation.
HighNote partnered with Scopic to promote their application and increase user engagement through proper SEO optimization. As a full-service digital marketing agency, we analyzed their website and made technical SEO fixes to help HighNote rank better on the results pages. Our marketing experts also ran effective email marketing to boost their conversion and user retention.
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The Trainory
A fitness Network that Connects Coaches to Their Clients
Focus on training more with integrated schedling, billing and on-demand workouts
The Fitness Challenge Summarized
When gyms were forced to close in 2020 because of the COVID-19 pandemic, online fitness training applications became widely popular. Online fitness training gives people an opportunity to stay in shape while training whenever and wherever they want. Yet many personal trainers find it hard to run their practices fully-virtually, since video streaming, scheduling, client communication and billing processes can get complicated and time-consuming.
The Vision Behind the App
The creators of Trainory envisioned an all-in-one online fitness training platform that will enable personal trainers to spend less time running their business online and make it easier for their clients to get access to high-quality workout programs on demand. In their search for reliable web development and SaaS marketing company to bring their ideas into reality, they found Scopic.
The Scopic Solution
The Scopic team took Trainory’s vision and transformed it into a cutting-edge web platform that incorporated simple scheduling, client communication, secure billing, video streaming, and course marketplace features all in one place. Together with Scopic, the Trainory creators provided thousands of personal trainers with an opportunity to do what they love without wasting hours on organizational work.
The dynamic platform uses a dynamic website using the latest UX practices, the interface is intuitive and user-friendly. Our Marketing team was also heavily involved in the site creation. We have helped the Trainory creators reach their audience in a number of ways:
Engaged new users with welcome and onboarding automations, & nurtured existing users with promotional & educational email campaigns.
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]]>Protected At Work
Expert safety training consultants
Get premier mine safety training
The Challenge Summarized
Workplace health and safety hazards can affect any industry be it construction, agriculture, or manufacturing. However, mining is the one industry that is most commonly and severely influenced. There are numerous factors that pose a threat to mine workers, including injuries by accident, exposure to dust and chemicals, the possibility of fire, collapse, or explosion, and more.
Because mining involves so many hazardous tasks, proper safety training is critical to the functioning of the industry and to the general well-being of mine workers.
The Vision
The founders of Protected At Work are experienced safety trainers committed to helping companies in the mining industry reduce the number of workplace incidents. They started off by offering on-site training sessions to the mining companies located in the states of Arizona, Utah, and Nevada.
Having built a solid database of clients, Protected At Work decided to create a web platform that would help increase their reach and allow them to offer courses online. So, they turned to Scopic to create the learning platform they envisioned.
The Scopic Solution
Our developers built a cutting-edge web platform that allows users to enroll in safety training courses within the mining industry. The courses are offered both online and on-site and cover Mine Safety and Health Administration (MSHA), Occupational Safety and Health Administration (OSHA), and Department of Transportation (DOT) safety regulations and requirements.
Scopic created an extensive Learning Management System (LMS) on WordPress that helps manage all the training courses. A separate site – admin panel – was developed to help the client add, edit, and remove the site content.
The platform includes multiple features that enable users to easily enroll in courses and plan their training paths, such as:
Registration
Search
Course enrollment
Cart
Payment system
Course management
Calendar
Support chat
And more!
Our Marketing team was also heavily involved in the site creation. We built the entire website’s content and layout from scratch: from web design to SEO copywriting to email automation. The result is an intuitive, easy-to-navigate website that educates its visitors about the importance of workplace safety and offers them premier training solutions – all in one place.
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]]>WhatisHemp
A website that provides valuable, timely, and relevant information about the hemp industry
Be informed. Use responsibly.
The Recreational Drug Website Challenge
With recreational drug use becoming legalized and regulated, there is a need for platforms that provide accurate information about how these drugs can be used. Hemp is a very competitive industry, and the keyword difficulty is relatively high. Thus, the challenge was to stay ahead of the game and create SE-optimized content that would drive traffic in the long run.
The Vision Behind the App
The client behind WhatisHemp wanted to create a single landing page with comprehensive information about hemp products, their benefits and history. The client’s main goal was to start creating a community around the hemp industry, informing people about the new products made from hemp and the general benefits of this crop. Another main focus was on how to attract a large number of visitors that had never heard of the website before.
The Scopic Solution
Scopic started out by creating a landing page on WordPress with all the pertinent information and custom design based on a pre-existing template. Once this initial page started to get traction in terms of traffic and keyword rankings, it was time to start content marketing efforts (blog posts) to support the main page. For this, a content strategy was created and implemented. Following the content strategy process, the website was diversified and revamped. The website now has a proper structure and more internal pages for each topic. The website also has a subscription form for a newsletter designed to gather leads.
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]]>Datability
Helping Educators Keep Track of Student Goals, Behaviors, and Academic Performance
Simplified IEP data & student progress tracking.
The Data Collecting Challenge in Special Education
Every student is unique, which means the teaching approach should be tailored to their specific needs and learning styles. Yet educators don’t have enough time to give each student the individualized attention and support they really need. The challenge is often doubled when working with kids with learning difficulties, who are in need of a much more personalized learning experience. Manual data collection and reporting eats away at the amount of time educators can spend with their students to help them grow and learn.
So there’s a need for a tool that would take those manual tasks out of the equation and leave space for more important and impactful activities. growing your tribe and motivating them to reach their goals. But how can you ensure they follow your guidance outside of your fitness sessions?
The Vision Behind the Solution
After almost 20 years of experience working in the special education industry, Datability’s founder decided to create a tool that would solve this problem. He was hoping to improve student IEPs and facilitate better lesson planning through the use of efficient data collection, analysis and reporting. So he worked with Scopic to develop a data collection tool that would enable a more personalized approach to education for students with learning disabilities.
The Scopic Solution
Scopic, being a full service digital marketing agency, partnered with Datability to migrate their existing website from Squarespace to WordPress, as well as redesign its look and feel. What followed next was search engine optimization copy-edits throughout the entire website for better ranking and increased organic traffic. Some of the services we provided include:
Smart Media Outreach
Smart Search Engine Optimization
Native-English Copywriting
We then continued working with Datability to create informative blog posts on their website with the aim of educating their target audience about the importance of tailored learning experiences. Today, we continuously work with the company by putting our media outreach services to use with the goal of increasing brand awareness.
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]]>Glencadia
The Camp Where City Dogs Get Country Vacations
Your dogs deserve the best.
The Challenge of Leaving Dogs Alone
Every dog owner knows about the challenge of leaving their dogs alone or with a friend when travelling. Usually, it can be difficult to take your pets with you on a plane or even on a long car ride. So what happens is most dogs are left behind, missing their owners. The thought of leaving a dog is an unpleasant one. Wouldn’t it be amazing to know there’s a place where you could take your dogs and be sure they are safe and free?
The Vision Behind the App
Glencadia Dog Camp came to life when its founder decided to build a dog camp where all pet owners could bring their dogs to run free and be safe at the same time. Glencadia has offered country vacations for city dogs since 2005. The facility has 20 fenced acres, swimming ponds, inside and outside playgrounds, central heat, and AC. The company also offers sidewalk pick up and drop off in New York City, as well as hypoallergenic dog food.
The founder wanted to reach broader audience, increase brand awareness, and attract new leads. So he reached out to Scopic, a digital marketing services company, to analyze the marketing strategy they had at the time and propose next steps
The Scopic Solution
Glencadia partnered with Scopic to take the company to a new level and increase brand awareness. As a full service digital marketing agency, we analyzed their website and made technical SEO fixes to help Glencadia rank better on search engines. We also started Google Ads campaigns and brought new leads to the website.
Smart Search Engine Optimization
Optimized Google Ad Campaigns
Native English Copywriting
The outcome of our efforts was that Glencadia’s organic traffic doubled in 3 months. Moreover, the display ad campaign we ran brought 170 conversions in just a week, with a total conversion rate of 8.12% and a very low cost per conversion.
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Scopic
The Full Service Digital Marketing Agency That’s Sharing Your Message with Your Online Audience.
From Research to Analysis. From Strategy to Branding – Your Company Promoted. Your Market Engaged.
The Digital Marketing Challenge
It’s no longer enough to just have an innovative company. You also need to introduce your brand to the online world and ensure your vision is captured by your target audience. It won’t matter how great your products and services are, or how professional and educational your content is, if you can’t share it with your potential customers on the right platforms, at the right time, using the right tools.
There are many online digital marketing agencies out there: most of them are great at what they do, but they lack technical backgrounds, and often take a lot of time to understand what your solutions are, or how they work.
Wouldn’t it be amazing to work with a digital marketing company that understands your brand well, knows how best to resonate with your audience and helps you create a powerful online presence?
The Vision Behind the Company
At Scopic we’ve been providing our customers with software development services for 14+ years. After helping clients create amazing software solutions, we decided to widen our expertise, gather a team of creative marketing professionals and make sure our valued customers reach their target markets. We wanted to ensure that every one of our client’s new and innovative products and services would be found and loved online. Scopic’s founder was on a mission to help his customers take their software solutions from 0 to success. And so he began selecting the best team of passionate and dedicated marketers from around the world. Today, at Scopic, we are able to transform the products we build for our clients, into solutions that people can’t live without.
Before we could help our clients as a digital marketing services company though, we had to showcase our expertise in the industry, demonstrate the impact our marketing services could have on small to mid-sized companies, and engage our potential customers. What better way to prove the power of our services, than by strengthening our own online presence!
The Scopic Solution
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]]>Sketchlist
Custom Woodworking Software that Transforms Your Traditional Processes
Fast. Accurate. Simple.
The Custom Woodworking Challenge
Woodworking professionals have to create plans for cabinet, furniture, kitchen and many other designs. Without an efficient solution, the process can be time-consuming and inaccurate. Imagine sketching everything with a paper and a pen?
Especially today when everything is streamlined and virtual, woodworkers spend countless hours on manual tasks when working without the helping hand of software. So what if there was a more efficient way to work?
The Vision
SketchList3D was created on a mission to provide a fast, accurate and simple solution for woodworkers. The founder wanted to craft a software that would create virtual plans for cabinet, furniture, and kitchen designs. He aimed to empower users by creating a solution where you could enter dimensions and materials for the designs, that the computer would then automatically generate planning, purchasing and production reports for. So the company collaborated with Scopic, a custom software development company, to create a piece of software that would let custom woodworking businesses create unique designs – quickly and affordably.
The Scopic Solution
SketchList3D and Scopic collaborated not only to create the custom woodworking software itself, but also to establish an online presence and to be more accessible to the company’s desired audience. Our marketing specialists began by creating optimized landing pages to target different users. Some of our digital marketing activities involved:
Bold Email Marketing
Creative Social Media Marketing
Smart Search Engine Optimization
Bing Ads
Optimized Google Ad Campaigns
Engaging Landing Page Creation
We continued to supportSketchList3D by optimizing their visibility through Google Ad Campaigns and ongoing social media marketing efforts. Today, we continuously work to improve their website and landing pages to ensure organic traffic remains consistently high.
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