The Scopic Solution

To achieve this vision towards Path2Cloud, Mertech approached Scopic’s marketing team to assist with SEO efforts to attract this niche market to their site. The SEO work that our marketing team has done led to significant improvements in keyword rankings and content performance. Our SEO efforts successfully pushed three of Mertech’s web pages to the top position on the first page of search results.

Content created in support of SEO efforts has gained notable visibility, with clicks increasing by 2,500% and the BTR2SQL product page seeing a 12.6% rise in traffic. Top landing pages and search queries have shown enhanced performance, highlighting the success of the current SEO strategy in boosting site visibility and engagement

In the first quarter of 2024, the efforts from our SEO team significantly increased the number of clicks on keywords from Mertech’s SEO topic clusters by 1,362%, as well as improving the website’s visibility, with an increase in organic clicks by 150% and an increase in impressions by 174.5% compared to the previous period.

In addition to SEO efforts, we also developed a comprehensive LinkedIn content strategy and email marketing campaign for Mertech’s application modernization services. The LinkedIn strategy included guidance on content types, formats, posting frequency, hashtags, and optimal times to post, all while ensuring alignment with Mertech’s branding through a cohesive design. As a result of these efforts, impressive growth was achieved in just 2.5 months: impressions soared by 12.5 times, unique page visitors increased by 24%, follower growth multiplied by 5.5 times, and engagement skyrocketed by 60 times.

Our team also supported Mertech on email marketing efforts, boasting an impressive 4.50% in click through rates, surpassing the industry average of 2.44%.

The Scopic Solution

WorldClinic partnered with Scopic to redesign their WordPress website to craft a dynamic marketing platform to showcase the diverse membership options and personas served by the organization. The website effectively communicates each membership tier’s unique features and benefits:  

• The Silver plan offers immediate assistance for diagnosing and problem treatment. 

• The Gold membership provides immediate aid in diagnosing and treating problems at home or abroad. 

• The Platinum membership is perfect for those desiring 24/7 medical oversight, including personalized health monitoring, proactive management of chronic conditions, and comprehensive care coordination. 

Scopic ensured that the website effectively communicates WorldClinic’s commitment to personalized healthcare tailored to individual needs. 

The solution also focuses on enhancing the user experience through intuitive navigation and design, while content creation driven by SEO allows WorldClinic to communicate the membership options effectively.