WorldClinic Website
Experience healthcare tailored to your lifestyle
The Challenge
WorldClinic is a premier provider of personalized healthcare for traveling individuals, their families, and business executives. It operates as a 24/7 Personal Concierge Medical Provider, utilizing telemedicine to deliver unparalleled healthcare convenience. With a dedicated medical team committed to providing exceptional care regardless of location, clients can choose from customizable plans. Each member receives a personalized medical kit with a comprehensive range of medications, first aid supplies and diagnostic tools, ensuring prompt and effective management of common health issues.
When tasked with optimizing their website, WorldClinic needed to effectively communicate the comprehensive service offering and showcase the unique benefits of its membership offering.
The Vision
The goal was to convey the message of unparalleled convenience, reliability, and excellence in healthcare delivery, catering to the dynamic lifestyles of their clientele. WorldClinic needed to effectively showcase the membership options of silver, gold, and platinum plans while creating a seamless online platform that reflects the luxury and exclusivity of their personalized medical services.
The Scopic Solution
WorldClinic partnered with Scopic to redesign their WordPress website to craft a dynamic marketing platform to showcase the diverse membership options and personas served by the organization. The website effectively communicates each membership tier’s unique features and benefits:
- The Silver plan offers immediate assistance for diagnosing and problem treatment.
- The Gold membership provides immediate aid in diagnosing and treating problems at home or abroad.
- The Platinum membership is perfect for those desiring 24/7 medical oversight, including personalized health monitoring, proactive management of chronic conditions, and comprehensive care coordination.
Scopic ensured that the website effectively communicates WorldClinic’s commitment to personalized healthcare tailored to individual needs.
The solution also focuses on enhancing the user experience through intuitive navigation and design, while content creation driven by SEO allows WorldClinic to communicate the membership options effectively.
Skills Involved:
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]]>Shapiroe
Environmentally-Friendly and Cost-Effective Waste Management
A One-Stop-Shop for All Your Organic Recycling Needs
The Challenge
Shapiro helps with all sorts of organic waste management – a growing problem in the U.S. and worldwide. Only in the U.S., the estimated organic waste per person per year is about 219 pounds, and about 30% of food is wasted at the retail and consumer level. Reducing the amount of organic waste going to landfills helps minimize greenhouse gas emissions and pollution.
The Vision
As an established waste management company, Shapiro offers food & liquid waste disposal, beverage destruction, and agricultural and alcohol recycling. To reach out to more customers, Shapiro needed a seamless website, offering a smooth user experience. Making their services more easily accessible helps more businesses and consumers reduce their waste to landfills and achieve a more sustainable economy.
The Scopic Solution
Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices so that Shapiro could reach out to more people looking for a sustainable organic waste management solution.
In only six months, our digital marketing strategies achieved a remarkable 331.32% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro´s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”
In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. Our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 80% from January to July, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.
Skills Involved:
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