Make the Most of Your Marketing Budget With a 360-Degree Marketing Plan

Get the most out of your small business marketing budget by driving leads and sales in a streamlined, purposeful way. Pinpoint and engage your target audience across all platforms with a 360-degree marketing approach from Scopic!

A 360-marketing campaign is exactly how it sounds: full, complete, and without room for oversight. With a 360-degree marketing strategy, we can:

Build a highly specific buyer persona, so you know exactly who your target audience is, rather than wasting time and money on leads that won’t convert

Create content that attracts customers and boosts your ranking in search engines, productively performing double duty

Educate your audience in a way that converts them into passionate brand ambassadors

Grow a loyal following around your brand by demonstrating your products and services' value, resulting in repeat buyers

Make the most out of your budget, so that you only spend money where there will be a return on investment

Work with Scopic to identify the target market for your small business and discover how to best motivate them to act.

With in-depth market analysis, we get a 360-degree look at who your audience is and what drives them to purchase. We will identify:

When and where to reach them

Who your target audience is precisely (to make sure no one is falling through the cracks!)

What considerations they undertake before making a purchase 

How to best communicate with them

Based on this information and your specific goals, we will then build out your custom 360-degree marketing campaign from scratch or expand on any plans you already have set in place.

The primary goal of a 360-degree marketing strategy is to ensure that all channels are concurrently working together towards a common goal. We develop concrete digital marketing strategies to effectively reach your audience and deeply connect with them by speaking in their own language.

Social Media and Influencer Marketing

PPC Advertising (Google Ads, Facebook Ads, Bing Ads)

Because no one audience is the same, not one 360-degree approach can be the same either. We will execute the perfect combination of these digital media marketing services to grab your audience’s attention and guide them along their path to purchase:

Copywriting (with an SEO Strategy)

  ○ Including Web Page Content 

     and Landing Pages

Email Marketing 

App Store Optimization

Content Marketing (Blog Posts, Videos, Infographics, and more)

Market Research 

Speak with a Scopic digital marketer today to discuss how we can make your small business marketing approach more effective and refined from all angles.

Successful B2B and B2C marketing strategies both focus on pinpointing and engaging a target audience, making the 360-degree approach highly useful for both. We create aligned B2B and B2C experiences across a multitude of marketing channels and mediums to reach your target group.

For B2C marketing, our approach is focused on brand building. With a B2C 360-degree plan, we create content that excites and engages your larger audience. These initiatives could include:

Captivating social media posts

Cart abandonment email campaigns

Upselling and cross-selling

Marketing automation to target customers across web, social, and text

Our B2B 360-degree marketing approach revolves around identifying and engaging potential customers. We will produce informative content that speaks to your smaller, more refined audience in a way that sells your expertise. This may include:

Attractive brochures

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4

B2B SEO

Effective email campaigns

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Reviews and case

study initiatives

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Whatever your business model, we have a complete marketing solution for you!

Every article we write, image we post, or email we send has a deliberate purpose: to speak to your target audience, spark poignant conversations, and drive business directly to your site.

Partner with Scopic to produce a 360-degree marketing plan that identifies your target audience and turns them into long-term customers. Find out how we can help your small business create the most dynamic marketing approach with a 360 campaign.

Take a look at a custom, 360-degree marketing solution we built and implemented for our client, SketchList. Our main goal was to create a consistent online presence that made woodworking software accessible for professional and hobbyist woodworkers alike. Our cohesive 360-degree marketing strategy consisted of:

Creating landing pages to attract users

Writing and managing ad campaigns

Executing an effective email marketing campaign

Writing fresh SEO-friendly website content

Running a successful crowdfunding campaign

Producing an informative video from scratch

SketchList is a popular woodworking software and only continues to grow! Check out other similar marketing work we have performed for clients.

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