The Scopic Solution

Scopic created Codeaid – a Git-based testing system that simulates a “real-life” environment. The platform offers automated code output and code structure checks. The advanced tool was built to test the code quality and authenticity automatically. Additionally, Codeaid can evaluate how candidates grasp more complex coding concepts such as OOD/OOP, asynchronous programming, API development, and design pattern usage in all their different complexities. 

The Scopic Solution

Scopic helped create Mediphany, a powerful software that generates personalized video reports for all types of MRI and CT examinations. These video reports provide customers with easy-to-understand explanations of their medical conditions, using 3D models and comparisons to aid with learning. All these features make it easier for clients to get medical imaging reports, saving them time and money when compared to traditional radiology center visits.

In developing the Mediphany project, Scopic adeptly harnessed various AWS services to create a comprehensive and efficient healthcare solution. ECS Fargate was employed for containerized application deployment, ensuring seamless scalability and resource optimization. CloudWatch Logs were integrated for centralized log management, enabling real-time monitoring and troubleshooting. EventBridge played a pivotal role in scheduling and orchestrating jobs, enhancing the system’s automation capabilities. Elasticache (Redis) was leveraged for both caching and queueing, optimizing data access and ensuring efficient task processing. S3 served as a reliable and scalable object storage solution for managing and storing diverse data types securely. The CodePipeline and CodeBuild services facilitated a robust CI/CD pipeline, streamlining development workflows. Additionally, CDK was utilized to maintain infrastructure as code, enabling reproducibility and scalability in managing the AWS resources. Through the strategic integration of these AWS services, Scopic successfully crafted Mediphany into a resilient, scalable, and cost-effective healthcare solution, ensuring data integrity, precision, and compliance with industry standards.

Not only did Scopic develop the application, but we also devised an effective marketing strategy to help grow their user base and increase conversions.

Mediphany was impressed with the comprehensive solution provided by Scopic:

“Our Scopic team members are extremely responsive and helpful. As a non-technical business owner, I rely on Scopic for their guidance and expertise. I consider them a huge part of our business team and we couldn’t operate and develop without them. I highly recommend partnering with them”

– Josh Polster, CEO

Mediphany offers a range of patient-focused features, such as:

The Scopic Solution

Scopic partnered with these three Boston hotspots to kickstart their digital revival. In our social media marketing efforts, we enhanced the strategy to better resonate with Boston’s diverse palates. The average increase in brand awareness across all three restaurants on social media was approximately 22.4%, achieved through creative content, frequent posting and capitalizing on trending events, which has all contributed to an increased footfall. 

On the Google Ads front, our custom search campaigns strategy and daily optimization ensured we targeted those searching for similar spots. This approach led to a remarkable 333.33% increase in call volumes through Google Ads, alongside significant conversions. This success not only boosted footfall but also enhanced brand awareness. 

The Scopic Solution

Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices so that Shapiro could reach out to more people looking for a sustainable organic waste management solution.  

In only six months, our digital marketing strategies achieved a remarkable 331.32% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro´s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”

In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. Our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 80% from January to July, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.

The Scopic Solution

With the mission of promoting Humanist Beauty skincare products, Scopic’s talented designers and marketers created a landing page through Instapage with a unique and engaging design. After the landing page was created, our avid marketing gurus created Google Ads, Facebook, and TikTok ads campaigns for the brand. Scopic’s marketing team also brought Humanist Beauty into the spotlight through effective media outreach and affiliate marketing strategies. At last – we ensured the further engagement of interacted users with the help of successful email marketing campaigns. 

The Scopic Solution

City Center Psychotherapy started to work with Scopic’s full-service digital marketing team to increase the clinic’s awareness and boost its popularity. Our specialists conducted a thorough website audit and optimized the website’s search ranking in line with the best SEO practices. To help CCP draw more clients into their physical locations, and to increase the number of live sessions, our specialists also run successful Google ads campaigns. Last, but not least, we created and managed clients’ social media accounts, extending their reach and increasing audience engagement.  

The Scopic Solution

Not only Scopic helped Mediphany create powerful radiology software, but we also devised an actionable marketing strategy that helped the creators grow their user base. The formula was pretty simple: we first created captivating tutorial videos, that drew more attention to application functionality, and promoted it through a YouTube channel that we managed. Second, we optimized the Mediphany website for SEO and optimized the layout to bring more conversions (based on user data). To put a cherry on top of the cake – we have created and managed Mediphany’s paid ads campaigns, achieving impressive metrics and strong ROI. In essence, we helped Mediphany grow their brand in the following ways: 

The Scopic Solution

Houston Pump and Gear reached out to Scopic in hopes of getting more qualified traffic and conversions on their website. Our team helped them with creating a few Google ads campaigns to increase leads, created new service pages and updated old ones with a full redesign and SEO-friendly copywriting. In just 4 months, Scopic’s SEO and Digital Marketing team:

These efforts, masterfully executed by Scopic, helped boost Houston Pump and Gear’s online presence and bring more qualified traffic to its website. To this day, Houston Pump and Gear is steadily gaining traction in its niche market.

The Scopic Solution

The Scopic team took Kodawari Yoga’s vision and transformed it into a WordPress website that showcases the services being offered along with detailed information about the business itself. It has been designed to help clients look up new services, book classes online, find out more about living a healthy lifestyle and discover the variety of treatments offered by Kodawari. Its interface is intuitive and user-friendly, and the responsive design transmits a feeling of calm and serenity reflective of the true Kodawari spirit.

The Scopic Solution

Kodawari Yoga collaborated with Scopic to redesign its existing website, optimize it to rank better on search engines, and create Google Ads campaigns with the objective of gaining new customers. Some of our activities involved:

We then continued to work with Kodawari and created an optimized landing page for their teacher training. Being a digital marketing services company, we made sure our Google Ads campaign was targeting the desired audience and leading them to the optimized landing page.