Environmentally-Friendly and Cost-Effective Waste Management  

The Scopic Solution

Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices so that Shapiro could reach out to more people looking for a sustainable organic waste management solution.  

In only six months, our digital marketing strategies achieved a remarkable 331.32% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro´s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”

In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. Our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 80% from January to July, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.