The Scopic Solution

Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices so that Shapiro could reach out to more people looking for a sustainable organic waste management solution.  

In only six months, our digital marketing strategies achieved a remarkable 331.32% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro´s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”

In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. Our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 80% from January to July, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.

The Scopic Solution

WorldClinic partnered with Scopic to redesign their WordPress website to craft a dynamic marketing platform to showcase the diverse membership options and personas served by the organization. The website effectively communicates each membership tier’s unique features and benefits:

• The Silver plan offers immediate assistance for diagnosing and problem treatment.
• The Gold membership provides immediate aid in diagnosing and treating problems at home or abroad.
• The Platinum membership is perfect for those desiring 24/7 medical oversight, including personalized health monitoring, proactive management of chronic conditions, and comprehensive care coordination.

Scopic ensured that the website effectively communicates WorldClinic’s commitment to personalized healthcare tailored to individual needs.

The solution also focuses on enhancing the user experience through intuitive navigation and design, while content creation driven by SEO allows WorldClinic to communicate the membership options effectively.