Conversion Rate Optimization Portfolio | Scopic https://scopicsoftware.com/service/conversion-rate-optimization/ New Website Mon, 13 May 2024 22:41:48 +0000 en-US hourly 1 https://scopicsoftware.com/wp-content/uploads/2020/03/cropped-Scopic-Icon-32x32.png Conversion Rate Optimization Portfolio | Scopic https://scopicsoftware.com/service/conversion-rate-optimization/ 32 32 Spearphish.io https://scopicsoftware.com/portfolio/web/spearphish-io/ Wed, 30 Mar 2022 09:05:19 +0000 https://scopicsoftware.com/?post_type=project&p=47732 Spearphish is a sales and marketing tool that allows its users to save time and increase results leveraging their software platform and services. They excel in helping sales professionals from all verticals including: real estate, legal, and medical.

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Spearphish.io 

Marketing campaigns with precision targeting and budget optimization

Maximize your social media ad spend.

Marketing services and software devlopment

The Challenge 

Along with global digitalization, the online marketing industry is becoming more and more saturated with intense competition. Even the most experienced marketers are facing difficulties with qualified lead generation, targeted campaigns, and customer engagement. Additionally, the development of the targeted campaigns has become extremely time-consuming with all the advanced settings, technologies, and tools that social media marketers have at their disposal.

The Vision

The mission of Spearphish was to simplify marketers’ social media budget management workflows in just a a few clicks. The idea was to create a simple-to-use social media ads management platform, allowing users to create and manage their ad campaigns, adjust CPCs, and getting data insights on 6 major platforms simultaneously. With Spearphish data hygiene tools, and built-in analytics, planning your budget and re-targeting options should become much easier.  

In the pursuit of their vision, Spearphish needed a trustworthy software development company with advanced marketing expertise. That’s how they found Scopic.  

vision of better marketing platform

The Scopic Solution

Scopic’s experienced cross-platform development team built a web application and a website that enables users to tap into Spearphish from any device. The platform is intentionally simple, quick to navigate, and easy to use.

Cloud implementation was a big part of the work we did to ensure the seamless functioning of this platform. Scopic made sure to successfully select and implement the right AWS solutions to support Spearphish.io in building the user-friendly, cross-platform datamining toolkit they envisioned. To achieve this, we built the cloud infrastructure in AWS to cover different aspects like data storage, files, computing, emails, and logging, while ensuring efficiency.

By utilizing services like RDS for real-time data storage and S3 for file management, the platform achieves secure and scalable solutions without manual database management. EC2 instances were seamlessly integrated to optimize performance, monitor activities, and enhance infrastructure lifecycle management. Another essential service used in this application was Amazon Route53 for the DNS Management in this multi-tenant application. Additionally, our team employed AWS CloudFormation to define and provision the AWS infrastructure as code. The result is a streamlined cross-platform web application and website, providing users easy access to Spearphish.io from any device.

Moreover, our SEO experts performed research on Spearphish’s main competitors and then worked on keyword mapping, URL structure, and content recommendations for the entire website, helping it achieve a higher ranking search engines.

solution to marketers problems.

Skills Involved:

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Car Sales Tool  https://scopicsoftware.com/portfolio/web/car-sales-tool/ Mon, 13 Feb 2023 10:57:07 +0000 https://scopicsoftware.com/?post_type=project&p=51149 The post Car Sales Tool  appeared first on Scopic.

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Car Sales Tool 

Automotive Data Mining Services Designed Exclusively for Car Dealers 

Harness The Power of Data to Lower Costs and Increase Profits 

The Challenge 

Maximizing profits in the automotive industry is a challenging task. Usually, you have to find the perfect balance between data-based marketing and advertising efforts, among other factors. AutoMiner’s mission is to serve dealers’ best interest while using the latest trends in technology and software as its competitive advantage. 

The Vision

The AutoMiner is an automotive data mining solution. The platform helps with customer targeting, increasing sales and service retention. Their Car Sales Tool allows users to save time and improve results by leveraging their software platform and services. It’s a clean customer data platform with managed marketing services designed exclusively for dealers in the Automotive Industry. 

The Scopic Solution

The Car Sales Tool developed by Scopic includes 5 main features:  

All Your Data in One Place: As we put all data on one platform, AutoMiner’s users can easily find all the information they need.   

Clean Data: The powerful data cleansing feature allows you to reach better leads – you can be certain that your marketing gets to low-funnel customers who are ready to buy.    

Customized Audiences: You can use your own data to easily create customized audience segments and use them on any outbound marketing channel.  

Ultra-Targeted Marketing: Streamline your marketing campaigns with custom-tailored strategies to increase profitability.   

Increase BDC Productivity: Now you can create call lists with the most up-to-date and relevant customer data available for each BDC agent.  

Skills Involved:

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FanSpoKO Marketing https://scopicsoftware.com/portfolio/marketing/fanspoko-marketing/ Tue, 23 May 2023 09:53:00 +0000 https://scopicsoftware.com/?post_type=project&p=57410 The post FanSpoKO Marketing appeared first on Scopic.

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Fantasy Sports Knockout

A One-of-a-Kind Fantasy Sports Knockout Game

Have Fun, Compete, and Win Through User Contests and Site Games

The Challenge

In fantasy sports, players assemble virtual teams made up of proxies of real-life players. Imaginary teams compete based on the actual performance of the real players.

But don’t you wish you could take your fantasy game experience to the next level and combine it with the elements of a knockout pool?

Here’s where Fantasy Sports Knockout comes in.

The Vision  

Fantasy Sports Knockout is a fantasy league with a knockout pool – combining the best of both worlds to form a unique game like no other.  The platform allows you to pick a team you think will win. You can also choose your players, craft strategies, play with friends in user contests, and even participate in site games for real money.

The players can set a fantasy lineup as they would in daily or season-long fantasy. The lowest-scoring team(s) are eliminated until there’s just one winner left – just like in a knockout pool.

As Fantasy Sports Knockout wanted to provide a unique and meaningful fantasy sports experience for all sports fans, they partnered with Scopic to increase their outreach.

The Scopic Solution

To encourage more users to sign up for updates, Scopic created a landing page via Instapage. The landing page serves to increase sign-ups and interest in the platform before the full-fledged site is up.  

Our marketers drove traffic to the page through a Google Ads campaign. The campaign was designed to target American football and other sports enthusiasts. Additionally, the campaign achieved: 

  • A cost-per-click of $0.70 in just a month (compared to the average cost per click in Google Ads across Consumer Services of $0.81 per display). 
  • A very low cost per 1000 impressions (CPM) of $0.29 in just a month (compared to the average of $0.78 for the entertainment industry). 

Skills Involved:

Other Projects

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HighNote https://scopicsoftware.com/portfolio/marketing/highnote/ Thu, 31 Mar 2022 15:07:37 +0000 https://scopicsoftware.com/?post_type=project&p=47822 The post HighNote appeared first on Scopic.

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HighNote

Building the next generation of tools for modern real estate agents.

Purpose-built marketing software tailored to the real estate industry

real estate marketing website development

The Challenge 

Selling real estate is a tough job. Landing deals for high-quality real estate takes charisma, professionalism, and remarkable presentation. Engaging buyers effectively is one of the top priorities of any successful real estate agent. And any real estate agent needs a good presentation. But how can they make one that will stand out from the crowd?

The Vision

Founded by veteran real estate professionals, HighNote has a mission to provide marketing tools that ease the presentation part of any real estate deal. It combines the knowledge and experience of realtors with high-end design and top-tier marketing assets catered to the real estate sector. HighNote creators wanted to empower agents and brokerages to design unique professional real estate pitches and presentations that bring value.

In their search for a full-service marketing agency to optimize their website for the search engines and increase the user engagement of the app, they found Scopic.

real estate marketing platform

The Scopic Solution

HighNote supports instant file and links embedding, and it allows you to add property documents, websites, videos, 3D walk-throughs, and many more assets directly into your presentation.

HighNote partnered with Scopic to promote their application and increase user engagement through proper SEO optimization. As a full-service digital marketing agency, we analyzed their website and made technical SEO fixes to help HighNote rank better on the results pages. Our marketing experts also ran effective email marketing to boost their conversion and user retention.

mobile optimized website development

Skills Involved:

Other Projects

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