Cannabis Portfolio | Scopic

Homegrown Nursery

Ovi — Wed, 23 Sep 2020 13:56:04 +0000

Homegrown Nursery

Bringing Convenience and Quality to What Can Be a Tricky Industry

Building Trust.

The Marketing Challenge Summarized

The recreational marijuana industry is enjoying unprecedented growth, with more and more players entering this market. Differentiating your business while navigating this highly regulated domain can become an uphill battle.

Major social media platforms and Google also have policies that limit social media marketing and advertising options for recreational marijuana companies, leaving the brands with word of mouth referrals as their primary source of business.

The Vision Behind the App

This scenario requires companies to reinforce their websites and become creative! HomeGrown Nursery’s vision consisted of establishing itself as an online leader by providing a consistent and reliable source of valuable information to potential clients. They aimed to curate the design of their website so that it reflected their deep expertise. The founder’s clear vision particularly involved drawing in more prospects by adopting SEO best practices.

After getting familiarized with Scopic’s marketing experience, he entrusted us to develop the right strategy that would increase the company’s online presence.

The Scopic Solution

To bring the company’s vision to reality, we offered the all-in-one Scopic solution.

First, we worked on the keyword mapping, URL structure, and content recommendations for the whole website. Then, our design experts ensured the website would have a fresh new look and that it would be 100% responsive in all devices and browsers.

Before the launch, we worked on:

SEO – blogging and implementing SEO tactics such as backlinking

Content – optimizing and writing new pieces of content

Design – making it interactive and user-friendly

Currently, we are running QA tests on HomeGrown Nursery’s website, and we will also be creating new city pages once a month to target local SEO.

Skills Involved:

WooCommerce WordPress Copywriting Responsive Design SEO (Search Engine Optimization)

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The post Homegrown Nursery appeared first on Scopic.

Cannabis Testing

Ovi — Thu, 23 Apr 2020 10:01:13 +0000

Cannabis Testing

Testing the purity of cannabis

The Challenge

The medicinal and chemical testing of cannabis has always been quite a challenge due to the lack of authentic testing labs. There is no online repository or any results that can be collected online.

Many cannabis-producing companies need to ensure that their cannabis products meet industry requirements and live up to consumer expectations.

Most cannabis users and producers fail to find a company that provides them with a pick-up service for cannabis testing.

The Vision

To facilitate cannabis users and makers alike, GobiLabs wanted to create a one-stop-shop to assist all cannabis companies’ testing needs. They aspired to have a website where users would be able to see their test results online. They hoped to offer superior services to clients, including the option to schedule a pick-up and sort articles in terms of whole manifests, individual tags, and their test type.

The Scopic Solution

The Scopic web dev team built GobiLabs’ website from scratch, using WordPress to meet the dynamic needs of the client. This would help the client in meeting their requirements of being able to test out the various strains of cannabis.

The website is easy-to-navigate, with its crisp UI and interactive design. With the importance of good UX/UI design in mind, the Scopic web team came up with both an engaging careers page and a turnaround calculator page.

Skills Involved:

Google Cloud WordPress WordPress Plugins SEO (Search Engine Optimization)Website Development

Visit the Website

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Tell us about your project ideas, and we’ll get back to you with guidance on how to get the ball rolling.

let's get started!

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The post Cannabis Testing appeared first on Scopic.

WhatisHemp – Marketing

Ovi — Tue, 03 Mar 2020 11:01:02 +0000

WhatisHemp

A website that provides valuable, timely, and relevant information about the hemp industry

Be informed. Use responsibly.

The Recreational Drug Website Challenge

With recreational drug use becoming legalized and regulated, there is a need for platforms that provide accurate information about how these drugs can be used. Hemp is a very competitive industry, and the keyword difficulty is relatively high. Thus, the challenge was to stay ahead of the game and create SE-optimized content that would drive traffic in the long run.

The Vision Behind the App

The client behind WhatisHemp wanted to create a single landing page with comprehensive information about hemp products, their benefits and history. The client’s main goal was to start creating a community around the hemp industry, informing people about the new products made from hemp and the general benefits of this crop. Another main focus was on how to attract a large number of visitors that had never heard of the website before.

The Scopic Solution

Scopic started out by creating a landing page on WordPress with all the pertinent information and custom design based on a pre-existing template. Once this initial page started to get traction in terms of traffic and keyword rankings, it was time to start content marketing efforts (blog posts) to support the main page. For this, a content strategy was created and implemented. Following the content strategy process, the website was diversified and revamped. The website now has a proper structure and more internal pages for each topic. The website also has a subscription form for a newsletter designed to gather leads.

Skills Involved:

Contact Form 7 Plugin Genesis Theme MailChimp WordPress

Copywriting Email Marketing Lead Generation SEO (Search Engine Optimization)

Have an idea you’re looking to explore?

Tell us about your project ideas, and we’ll get back to you with guidance on how to get the ball rolling.

Let’s work together to turn your ideas into reality

The post WhatisHemp – Marketing appeared first on Scopic.

Cannabis Portfolio | Scopic

Homegrown Nursery

Homegrown Nursery

Bringing Convenience and Quality to What Can Be a Tricky Industry

Building Trust.

The Marketing Challenge Summarized

The Vision Behind the App

The Scopic Solution

Skills Involved:

Codeaid

JobSiteCare

Have an idea you’re looking to explore?

Cannabis Testing

Cannabis Testing

Testing the purity of cannabis

The Challenge

The Vision

The Scopic Solution

Skills Involved:

MD Ally

RXWeb

Codeaid

Have an idea you’re looking to explore?

WhatisHemp – Marketing

WhatisHemp

A website that provides valuable, timely, and relevant information about the hemp industry

Be informed. Use responsibly.

The Recreational Drug Website Challenge

The Vision Behind the App

The Scopic Solution

Skills Involved:

Voidmapper

Scopic

MD Ally

Have an idea you’re looking to explore?

Solutions Page Form

Cannabis Portfolio | Scopic

Homegrown Nursery

Homegrown Nursery

Bringing Convenience and Quality to What Can Be a Tricky Industry

Building Trust.

The Marketing Challenge Summarized

The Vision Behind the App

The Scopic Solution

Skills Involved:

Other Projects

Have an idea you’re looking to explore?

Cannabis Testing

Cannabis Testing

Testing the purity of cannabis

The Challenge

The Vision

The Scopic Solution

Skills Involved:

Other Projects

Have an idea you’re looking to explore?

WhatisHemp – Marketing

WhatisHemp

A website that provides valuable, timely, and relevant information about the hemp industry

Be informed. Use responsibly.

The Recreational Drug Website Challenge

The Vision Behind the App

The Scopic Solution

Skills Involved:

Other Projects

Have an idea you’re looking to explore?

Solutions Page Form