There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average).
So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships.
However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.
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